If you’re from Kansas City, you know who the Hall family is. Hallmark. Crown Center. The Westin and Sheraton.

Fewer people know about Halls, which is Kansas City’s premier luxury department store. Halls started when the Hall daughters begged their dad for a store stocked with the stylish clothes their coastal friends wore. Totally not jealous or anything.

Over 100 years later, my work for Halls spans regular promotional materials, scroll-stopping social and seasonal sales concepts.